The Concept of in Memorium Gifts is Growing

The concept of in memorium gifts is growing. These are the gifts to charities and other tributes which families are increasingly encouraging in lieu of flowers. There is little data on in memorium gifts but the trend seems to be growing. And while the cost of flowers seems to be increasing, the level of in memorium gifts is not rising at the same rate.  Charities usually liaise with next of kin to advise the list of donors but rarely is the amount donated recorded publicly. Why not? Would this enhance in memorium giving? Or is there a ‘politeness’ reason for not going public with the amount each individual donates.  Some charities believe that if the amount of the donation were listed, the total value of in memorium gifts would rise.