In an article on 14 April in The Australian Financial Review it is noted that the ‘commercial path’ was rejected in favour of naming the Melbourne Theatre Company’s new theatre after the company’s founder.
Naming rights have become increasingly popular as a way of recognising benefaction – but there can be hidden risks which may relate [...]
Filed under: charities, nonprofit, philanthropy | Tagged: benefaction, nonprofit, organisational reputation, sponsorship | Leave a Comment »
