Barak Obama collected thousands upon thousands of mobile numbers and promised he would send to them first his choice for vice-presidential running mate. Obama has garnered extraordinary financial support through e-fundraising.
John McCain developed a different strategy to increase his fundraising capacity. We may call it engaging a champion – someone who can spruik your [...]
Filed under: fundraising, nonprofit, philanthropy | Tagged: celebrity endorsement, e-fundraising, fundraisers, fundraising, philanthropy | 2 Comments »
