Barak Obama collected thousands upon thousands of mobile numbers and promised he would send to them first his choice for vice-presidential running mate. Obama has garnered extraordinary financial support through e-fundraising.
John McCain developed a different strategy to increase his fundraising capacity. We may call it engaging a champion – someone who can spruik your cause. McCain employed Sarah Palin and look how successful that has been.
Are you thinking about these strategies as you further develop your fundraising skills?
Filed under: fundraising, nonprofit, philanthropy | Tagged: celebrity endorsement, e-fundraising, fundraisers, fundraising, philanthropy
Are there any FCC implications to fundraising via mobile numbers?
http://www.charitynetusa.com/blog
Hi Melanie
We’re working in the Australian environment here. I suggest you contact AFP (Association of Fundraising Professionals) in Washingon DC concerning US legislation.